Audience research
As part of our audience research, we looked around the internet to find out about popular and highest grossing horror movies.
Websites such us Netflix, Lovefilm, Metacritic and IMDB provided us with much data that helped us decide what sub-genre we wanted our horror to be. It also helped us decide who our target audience would be and what age, gender and culture our horror would appeal to the most.
Websites such us Netflix, Lovefilm, Metacritic and IMDB provided us with much data that helped us decide what sub-genre we wanted our horror to be. It also helped us decide who our target audience would be and what age, gender and culture our horror would appeal to the most.